A blog post is a piece of writing typically published on a website’s blog that presents information, opinions, experiences, or insights on a particular topic. Blog posts vary in length. And can include text, images, or videos, depending on the topic.

For instance, travel blogs are often rich in visuals. Showcasing the beauty or uniqueness of the places described. 

Like this blog post from travel blog Nomadic Matt:

Business blog posts tend to be text-heavy. Focusing on data, expert interviews, industry news, statistics, and other helpful insights. 

Like this blog post on Entrepreneur: 

• Showcases expertise: Blog posts that tackle industry issues, explain complex concepts, or provide how-to guides showcase your depth of knowledge. This helps position you as a thought leader in your industry. 
• Improves SEO: Well-crafted blog posts that incorporate relevant keywords can improve a website’s search engine rankings. Higher visibility in search results can lead to increased website traffic. And leads. 
• Builds trust: By providing valuable content without a hard sell, businesses can build trust with their audience 

Pro tip

Write an odd or unusual number of list items, such as “37+ Side Hustles You Can Start Today” or “41 Examples of Blog Posts That Drive Engagement.” Using an odd number can draw readers’ attention and set your content apart.